Case Studies

Rachel Elizabeth Design

As a bridal design company, Rachel Elizabeth Designs, LLC. creates stunning, one-of-a-kind wedding dresses. Each custom-made gown is just as unique and beautiful as the bride herself.

Rachel Elizabeth’s biggest need was establishing a social media presence. Venture Icon Media helped her build a steady web following by creating a brand style guide that reflected her whimsical, elegant taste. We updated her website, solved SEO issues and created video content, which has resulted in a larger client base.

Social Media

Because many brides find wedding vendor information by using social channels such as Instagram and Facebook, we knew it was imperative to have Rachel Elizabeth Designs at the forefront of social media. Each post is carefully planned to ensure it reflects the company’s brand. We utilize a variety of techniques, such as images, gifs and videos, to keep her social media audience engaged.

The Design

Rachel Elizabeth Designs’ style guide features soft colors and feminine font choices that are reminiscent of a classic love story. The images are elegant and fairytale-inspired, just like Rachel Elizabeth’s custom gowns.

The style guide we created for Rachel Elizabeth is modeled after the high-quality, detail-oriented design elements that she applies when creating her custom gowns. Rachel Elizabeth’s designs are fit for a dream wedding, and we aim to replicate that ethereal aesthetic in all of the content we create for her.


We wanted to showcase Rachel Elizabeth’s eye for detail by featuring her design process in an exciting way. To do so, we scripted, filmed and edited a series of videos that follow gown creation from start to finish.

We began by filming the gown consultation, in which Rachel Elizabeth meets with prospective brides to gain an understanding of their unique style and needs. She then shows the bride swatches of European-made fabrics and sketches of the bride’s dream dress.

This attention to detail is reflected in each stage of the design process: approving the dress’ final sketch, attending fittings and applying the finishing touches to the gown; all of which we carefully documented.

Motion Graphics

Weddings can be an overwhelming time due to the many decisions that must be made. Knowing this, our writers and graphic designers collaborated to create a series of educational motion graphics that are both aesthetically pleasing and helpful. These graphics inform the viewer about everything from ring cut styles to the most flattering dress shape for the bride’s figure.