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Looking at the Future of Social Media

Just a few months ago, media agencies were pumping out 2017 social media predictions like it was the end of the world. The rise of artificial intelligence, augmented/virtual reality and customizable content accounted for only a handful of the predictions, but looking at short-term predictions often stimulates speculations of the long run.

So, while we try to gauge what will happen in the future, we must also speculate how these technological breakthroughs will connect us even deeper to the on-going conversation we call social media.

Survival of the Fittest

 

We are living in a time of social media immersion. Other than the networks we’re used to hearing about, the most popular seem to include Facebook, Twitter and Instagram. But knowing which will come out on top is a little more difficult to gauge.

 

Rebecca is right. The only way we will know which networks survive is by looking at the qualities that brought them this far. If a social network is current and dynamic, it’s likely that the network will maintain these qualities in the future.

This brings us to another interesting point:

HeyOrca! is a digital marketing company we enjoy collaborating with. The company ties in Rebecca’s comment about versatility, but also offers another truth.

In order to adapt quickly and successfully, many popular social media platforms are stealing similar concepts from each other and implementing these features with their own unique touches.

The most chief among these features is video stories, as Facebook, Instagram, Snapchat now all offer a story or live feature.

But, as stated earlier, the one that will come out on top will be the network that knows how to acclimate.

Advanced Features

 

When it comes to the technological advancements humanity is making, we’ve only broken the surface. It sounds like something out of a sci-fi novel, but augmented/virtual reality and Artifical Intelligence are now part of our reality. Just look at Apple’s Siri, Amazon’s Alexa, Snapchat filters, VR headsets and AR arcades.

But to further understand the features we may be seeing, we must further look at where we are now.


Vishal challenges us to consider how personalization and entertainment could enhance the social experience.  Currently, social media agencies are brainstorming up new ways to make the sharing experience more intimate, more authentic for users. Imagine smelling a candle off of Etsy,  tasting a recipe from Pinterest or jumping right into a live Instagram story as if you were there in person.

Metter Media, another digital marketing agency we’ve worked with, grounds us by offering this piece of advice:

We could sit here and dream up a number of different features that we would like to see in the future, but Metter Media advises that we rely on analytics to tell us if these features are working and being used by consumers.

This advice not only shows us that these features will likely remain dynamic, but also that our analytics will remain relevant–even if the analytics process does change–in the future.

Engaging and Communicating

 

Fifty years ago, no one would’ve thought we’d be engaging through digital and mobile devices. And really, it’s anyone’s guess as to how we’ll be communicating with each other in the next 50 years. However, current clues point us to believe our interactions will likely be highly interpersonal, as that’s how things are gradually leaning toward.

Vishal’s exactly right. Those who heavily rely on digital engagement tend to seek out quality. Metter Media, another digital agency we’ve worked with, mentioned another important part of future engagements:

Metter Media, another digital agency we’ve worked with, mentioned another important part of future engagements:

 

 

There’s really no telling how social media will change in the future. We can speculate all we want, and it’s entirely possible that the concept of social media will transform into an all-encompassing feature or disappear entirely. But no matter how it changes, we should be excited to know that the future of social media will be better than what we’ve ever seen before.

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