#SproutChat: Planning for the Holidays
Last week’s #SproutChat was full of holiday cheer as we discussed the best practices for holiday marketing. With special guest Kevin Juliano, we discussed how to plan for the holiday season, how to execute a good strategy and how to measure the success.
The first question was, “How do you plan your social content calendar for the holidays?” Chatterkick had an amazing answer that we totally agree with:
— Chatterkick (@Chatterkick) November 1, 2017
Advanced planning is key, not only to avoid stress on your end, but also to make sure that your clients are not stressed either. They want to celebrate their holiday season, too. Paige Doemer also gave a great point for planning:
A1: Plan for holiday craziness! Remember that there will be a need to communicate closures, giving campaigns, special events… #SproutChat
— Paige Doerner (@PaigeDoerner) November 1, 2017
There is a lot that goes on during the holiday season with coupon use, stores closing, Santa visits and so on. Make sure that all of your customers are in the loop with key social media posts and campaigns.
With planning campaigns around the holidays, it can be difficult to keep in mind some of the marketing groundwork. However, Cheval John brought us back to the true backbone of marketing:
A1. I basically listen to what people are chatting about and then plan accordingly #sproutchat
— Cheval John (@chevd80) November 1, 2017
What do the customers want? What are they saying and what are they interested in this year? You could have a great campaign that falls flat because it is not what the consumers wanted.
The next question #SproutChat asked was, “What are some dos and don’ts for holiday social media content if you’re a global brand?” Most people shared Sortis Marketing’s sentiment:
A3: Do recognize the holidays, but don’t alienate those with different beliefs and religious affiliations. #SproutChat
— Sortis Marketing (@SortisMarketing) November 1, 2017
It’s so important to avoid alientating people with different beliefs. With so many different holidays are celebrated during the holiday season, it’s important to recognize all of them, especially when you’re representing a global brand. As you incorporate all holidays, Scraawl had amazing advice on how to proceed:
A3: DO be festive, without being denominational. DON’T be afraid to evoke emotion in content, asking why yrself do people love your brand and what makes them come back in the holidays. #SproutChat
— Scraawl (@Scraawl) November 1, 2017
Holidays are all about emotions! Be sure to include all the feels in your campaigns. Make your brand different through the emotion you invoke.
Next, #SproutChat asked, “How can you show your customers extra generosity around the holidays?” Jordana gave the advice that we all wish we could follow:
— Jordana (@MamaKujo) November 1, 2017
But what do you do if your brand doesn’t have the means to have giveaways? Netvantage Marketing had a great idea:
A4: Listen to them. The holidays are stressful and can lead to more complaints. Take time to listen and help them. #sproutchat
— Netvantage Marketing (@netvantage) November 1, 2017
Just listening to consumers can make them feel important and valued. Make the holidays just a little bit easier for them. Dave Macdonald also had an amazing suggestion:
A4: Respect their TIME, they have very little so the faster you can respond, and the easier you can make their life the better. #SproutChat
— Dave Macdonald (@rdavemacdonald) November 1, 2017
As we all know, time is so important! Anything you can do to help people save time is helpful.
The holidays are a busy time for everyone involved. Make the season easier by planning, executing and measuring all of your campaigns.
Like what you’ve seen? Join Sprout Social every Wednesday to participate in #SproutChat. We’ll see you there!